THE PROFESSIONAL ARTIST PROGRAM

Welcome!

The Professional Artist is an 8-week program to build your complete artist kit—designed to help you present your work clearly, confidently, and professionally.

The Professional Artist

8 WEEK INTENSIVE PROGRAM

WHAT IS IT:

An intensive 8-week coaching program designed to give you everything you need to launch or elevate your creative career.

After an introductory appointment, we will meet a total of 6 times in a span of 8 weeks via Zoom.

We’ll create or refine your:
⌖ Artist website ⌖ Social Media ⌖ Email-Newsletter,
⌖ Bio and Artist Statement

You’ll will also receive:

⌖ New headshots that reflect who you are and what you do
⌖ 12 Professional photographs of your artwork
⌖ 4 in-studio photographs of your work in action

And, to make sure we are in sync and you are on a path to your goals:

⌖ 6 sessions of personalized coaching to set you up for success

And as a bonus you will receive:

⌖ Artwork Pricing Guide
⌖ How to Catalog your Artwork Guide

WHO IS THIS PROGRAM FOR:

☞ Emerging artists ready to commit to a professional level.
☞ Mid Career artists ready to build a more professional and sustainable presence.
☞ Established Artists looking to re-design their professional identity

ARTIST WEBSITE

SOCIAL MEDIA

Set up or refresh of Instagram

Grid layout planning with up to 9 post templates or ideas

Guidance on posting content

BIO AND ARTIST STATEMENT

Professionally written bio that reflects your voice and career

Interview and guidance for you to craft an Artist Statement tailored for your goals

Includes one round of revision for refinement

EMAIL NEWSLETTER

Custom-branded newsletter template designed in Mailchimp or Flodesk

Includes welcome email, basic list segmentation, and signup form integration

Guidance on content planning, sending schedule, and best practices

COACHING

One-on-one sessions to develop your materials with creative direction

We will strategize your goals

The sessions will be customized to your needs

Now booking to start in June.

A 50% deposit ($1,362.50) is required to secure your spot in order.
The remaining balance is due 4 weeks later.

PHOTOGRAPHY

High-quality images of your artwork, studio, and portraits of you

Shot list customized to your goals (website, portfolio, press)

Delivered as a digital folder, ready for print and web

$2,725 USD

Custom-designed site tailored to your aesthetic and body of work

Includes homepage, gallery, about, contact page, and newsletter signup

Add on features available at extra cost

Frequently Asked Questions

?

  • I primarily work with Squarespace. If you need a different platform we can discuss it.

  • This program is designed for artists who want to professionalize their careers, organize their work, and present themselves with clarity and confidence online.

  • The program typically unfolds over 8 weeks. Sessions are scheduled in advance. Please see below regarding missed sessions.

  • The total cost is $2,725 USD.
    You’ll pay 50% up front ($1,362.50) to begin, with the remaining half due four weeks later.
    Payments can be made via Zelle or Direct Deposit. Credit card payments will be available soon.

  • Great! We’ll build on what you already have. Whether it’s a website or social account, we can review, refine, and refresh it to align with this new phase of your creative career.

  • Yes. Before we begin, you'll receive a form to submit any existing materials such as:

    • Your current website

    • Photos of your artwork (if available)

    • Previous bios or artist statements

    • Social media handles

    If you don’t have any materials, we’ll start from scratch.

  • Rescheduling is very limited, and missed sessions are non-refundable. Please do your best to commit to the schedule we agree on at the beginning.

  • You’ll receive a curated folder of high-resolution images, including:

    • 4 portraits or headshots of you

    • 12 detailed shots of your artwork

    • 4 studio or behind-the-scenes images that capture your process and environment

  • Absolutely. You only need access to your email, follow links, keep track of your digital calendar and use Zoom. I take care of the rest.

  • Item You’ll leave with a professional online presence, high-quality assets, and a clear strategy for your next steps.
    If you'd like continued support with your website, social media, or career planning, ongoing assistance is available for an additional fee. Mention it and we’ll discuss it.